Our Story

Our story begins with a dream shaped by the vast horizons of Mongolia.

During his Bachelor’s studies in International Relations at the National University of Mongolia, our founder, Odbayar, worked as a tour guide each summer. Guiding travelers across the Gobi Desert, the endless steppe, and the pristine lakes and rivers of Mongolia, he was continually inspired by the country’s boundless landscapes and eternal blue skies. In those moments, he envisioned sharing this profound sense of space, freedom, and cultural richness with more people from around the world.

Years later, after completing his Master of Advanced Studies (MAS) at the University of Basel — the oldest university in Switzerland — that vision evolved into action. He began dedicating himself fully to building ventures that would connect Mongolia with Europe through travel, trade, and meaningful partnerships.

Inspired by the precision, heritage, and excellence of Swiss craftsmanship, he introduced renowned brands such as Wenger Watches and other premium European products to the Mongolian market — enabling people to experience world-class quality from their own hometown.

Today, our horizons extend even further. Through strong connections with Germany, Denmark, Sweden, Austria, and beyond, we continue to build bridges in travel, commerce, and innovation.

Our story is still being written. With every journey organized, every partnership formed, and every opportunity created, we remain committed to fostering sustainable growth and meaningful opportunities for our employees, partners, and stakeholders — guided by vision, integrity, and an ever-expanding horizon.

Our Motto.

A group of companies and brands. Rather We are a group of talents and leaders.